Vocational Schools: Quick Holiday Hacks to Attract Students and Shine ✨ in the New Year

Vocational Schools: Quick Holiday Hacks to Attract Students and Shine ✨ in the New Year

As the holidays approach, vocational schools are presented with a unique opportunity to connect with potential students while positioning themselves as the pathway to a better and brighter future. Use these tips to “Be Heard” getting through the noise and standing out while we gear up for success this coming new year:

Host a holiday open house.

Bookbag with a stamp that says open house

Inviting prospective students and their families to tour your vocational school is a fantastic idea, it allows you to provide these prospective students with the opportunity to gain clarity as to what they might expect from the training as well as the job they are deciding on. Also add a festive touch by offering seasonal snacks, small giveaways, and challenges.

Launch a New Year Enrollment incentive.

New Year Offer

Sometimes the investment for a course may be out of the budget for some of the prospective students. Offering a discount on enrollment fees or even providing a free starter toolkit for students who sign up before the new year. Pair this with a limited-time holiday-themed campaign to build urgency.

Highlight Alumni Success stories.

Alumni Holding Degrees

Who doesn’t like a success story? Storytelling can be so powerful in getting students who are looking to down that same path, this is why sharing an Alumni success story is important because these testimonials will show new students that you are their sage that helps them succeed in their future.

Spread cheer on social media.

Happy women wearing red

Run a “12 days of vocational education” campaign where each day you can feature a skill, success story, or resources that will be useful to new and existing students. Another thing that you could do is add a giveaway allowing you to boost engagement and the visibility of your brand.

Get students ready for the new year.

Create content focused on how vocational training is a perfect resolution for people looking to improve their skills or switch careers in 2025. Position your school as their way to get there!

2025 with fireworks