Why your business isn't using the right social media platform?

Each social media network has a dominant demographic is the one you're using right for you?

Tell-tell signs your using the wrong social media

• No / Low Engagement

• Low / No Social Media Growth

• Unable to reach your targeted audience

In this article, we will list all social media platforms and their dominant demographics allowing your business to be in front of your target audience.

1. Facebook (Demographic and Usage)

• Facebook has 2.9 billion active users monthly

• Largest Age Group: 25-34 (31%)

• Gender: Male (56.5%) Female (43.5%)

Today, Facebook remains the largest social media platform with a large millennial demographic (26- 41) Which makes it a great place to market your business if it caters to this age group.

2. Instagram (Demographic and Usage)

• Instagram has 2 billion active users monthly

• Largest age group: 26-35 (31.5%) with 18-25 (31%) being the second largest group

• Gender: Female (61%) Male (39%)

Gone are the days of Instagram only being an app where you share pictures with your friends and family lot of businesses have adapted Instagram into their marketing strategy because of Instagram's extremely high young audience with 61% of them being female.

3. Twitter (Demographic and Usage)

• Twitter has 211 million active users monthly

• Largest age group: 18 - 29 (42%)

• Gender: Male (61.6%) Female (38.4%)

Twitter has a significantly lower active user count on both Facebook and Instagram but continues to grow steadily each year, Twitter also has one of the largest college-educated, highest-earning audiences.

4. Linkedin (Demographic and Usage)

• Linkedin has 810 million active monthly users

• Largest age group: 25-34 (58.4%)

• Gender: Male (52%) Female (48%)

Linkedin is by far one of the best place to be if your business has a b2b audience, Linkedin with its audience being high earning b2b professions make it the perfect place for b2b marketers to reach their target market.

5. TikTok (Demographic and Usage)

• TikTok has hit the 1 billion mark in monthly active users

• Largest age group: 10-19 (32.5%)

• Gender: Female (60%) Male (40%)

Everyone in this day and age knows about Tiktok and its amazing organic reach but not a lot of people talk about TikTok's business potential and how it could greatly benefit your business and allow your company to be TikTok famous.